More than a drink

For consumer product food and beverage brands, Summer can signal sampling. People are out and about in droves. And it is an easy sell, especially when it comes to icy cold beverages. Not hard to encourage someone to enjoy one of those in the heat of July! Yes please!

And we can easily meet the customer where they are. Because in summer, they are usually hot, thirsty and ready to try a new drink.

It is our job at Hitch XP to figure out what that special ‘THING” the brand has to share and then translate it into an experience. Because enjoying a cocktail or a mocktail can truly be just that. Memorable. An Event in and of itself.

For example, last summer, we created a retro oasis in the midst of HY-Vee’s busy, noisy Indy car race in Iowa.

We believe your unique drink choice is its own journey AND an extension of your self expression. So we asked customers to choose their own adventure by answering questions to lead them to the delicious Betty Buzz cocktail that we would serve up!

Hmmm, I chose spontaneous and sweet! What would you choose?

Next time you are dreaming up your own marketing plan, think about your consumer product? How can you make sampling more than just passing out a drink or snack?

Or stuck? We are an email away from helping you come up with something super crafty!